Brands Killing it With Viral Humour (And The Ones That Got it Wrong)
With #Codebreakers Amy Harrison Ammon Johns and Christopher Vogelmann
In the past few years, a handful of companies have hit the goldmine with viral humour to increase sales, explode brand presence and even launch to success seemingly overnight.
And they’re not all innovative, new companies like the Dollar Shave Club. Even traditional, nay ‘stuffy’ brands like Old Spice and General Electric have transformed their image by killing their old one with humour.
But it’s not just simply a case of adding humour into the mix. Some brands have tried to raise a laugh and made the mistake of offending the very customers they want to reach.
In this episode of #codebreakers we crack the code of what made certain comedy campaigns so successful, and why others have fallen flat.
Join us and see if your own business can kill it with humour.